An informal review of sentiment suggests that, at least with this subset of Super Bowl spots, consumers were mostly happy with the brand-celebrity match-ups.
…First, a reminder that if you missed any of the spots, or if you just want to watch them again, you can view them all here.Get Ad Age ad critic Bob Garfield’s take here.
A chart tracking every single spot would be a unreadable morass of intersecting lines, so I focused instead on a subset of Super Bowl spots that used celebrities to sell — tracking both the brand and the celeb to see which had more Twitter buzz. (The Letterman-Leno-Oprah spot, which was off the charts on Twitter, is excluded from this mix because it was a CBS house ad. Interestingly, the hyphenate term “Letterman-Oprah-Leno” hit Twitter’s trending topics lists primarily because of people tweeting links to New York Times coverage of how the spot was made, rather than buzzing about the spot itself.)…
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Bowl’s Twitter Winners? Coke, Simpsons, Favre, Betty White
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