You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month thanks to that social media marketing campaign.
…over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and InternetInternet video ads. Those numbers were cited in an article at BrandWeek.The campaign began with simple TV ads, which then went viral on YouTubeYouTube. The follow-up program in which Mustafa recorded funny videos in response to fans, bloggers and TwitterTwitter influencers hit it out of the park. Adweek quotes Visible Measures’ Matt Cutler saying that the total web views for all Old Spice brand videos have reached 110 million, surpassing the reach of traditional broadcast. Adweek also reports that Old Spice is working on a new campaign, but that it’s unrelated to the Mustafa videos. That’s a tough act to follow, but we don’t think anyone at Old Spice is complaining today.See also:Old Spice Guy Makes Twitter Fan’s Marriage Proposal [VIDEO]Old Spice: The Archetype of a Successful Social Media CampaignTop 10 Funniest Old Spice Guy Responses [VIDEOS]The Old…
Excerpt from:
Old Spice Sales Double With YouTube Campaign
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