SAS Social Media Analytics can monitor sites such as Facebook, Twitter and YouTube as well as public discussion forums and blogs. Data can then be integrated with CRM and marketing systems.
…Business analytics firm SAS has unveiled a new tool that can monitor social media portals, enabling businesses to get a better understanding of what is being said about them on the Internet.The on-demand SAS Social Media Analytics can monitor sites such as Facebook, Twitter and YouTube as well as public discussion forums and blogs. Data can then be integrated with CRM and marketing systems.As well as external sources the system can also collate and analyse structured and unstructured data from internal systems and maintains an archive for two years. The firm says this will enable the system to understand trends and update historical analyses based on new information.It can identify and analyse 13 languages, including Arabic, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Spanish and Swedish. It can also cope with slang words.Once data is collected and analysed it is delivered in real-time through web-based dashboards, reports and workflow-enabled…
Visit link:
SAS Debuts Social Media Analytics Tool
- Related posts on article analytics
- Article Marketing Update
- article: analytics + business expertise = actionable predictions …
- SAP PoSDM: Technical guide for Store integration with Retail ERP …
- Related posts on british article
- Welcome to the Future of America the Universal Nanny State
- Related posts on business british
- British Airways Plc Merger Update – Wall Street Journal
- Is the Conservative Party best placed to help British industry …
- British Airways Fight of flight – Scotsman
Related posts:
- Social Media Statistics February 2010
- Are You a Social Media Marketer or a Social Media Maniac?
- Business Case study : Social Media for Marketing
- Twitter as a Business Tool
- How To Be A Social Media Triathlete Superstar
Tags: analytics, article, british, business, development, electronics, home, intelligence, management, open-source, operating-systems, opinion, security, source