With over 1.5 billion page views in July, Tumblr has emerged as a relevant player in social media.
…Therein lies the key to its appeal. Switched called it a blogging platform, Sitepoint compared it Twitter, and NetworkWorld compared it to Facebook.
Many use Tumblr as a simple alternative to Wordpress, Blogger, or Typepad with quick blogging, reblogging, and feed integration options that allow for faster, more automated methods of running a blog.
For others, it’s a microblogging alternative to Twitter, allowing for quick sharing of thoughts without the absolute constraint of 140-characters. Unlike Twitter, videos and images can be posted directly to the stream rather than simply linked.
Other people use it as a community site similar to Vox and Ning. While the community aspect is less robust with “membership” happening simply by “following” a site, the communities are still extremely active and engaged with one another.
Perhaps the biggest differentiator between Tumblr and other social sites is the reblogging tool. Similar to Facebook, one can take content that they find on one Tumblelog and instantly…
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Mainstream & Social Media Pushing Tumblr to a Tipping Point
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